THE ASK

Atlanta-based singer-songwriter Zale and I wanted to collaborate on a holiday-themed photo project, so we came up with the idea for a sexy Hanukkah calendar shoot.

THE EXECUTION

Zale and I produced and styled a simple one-day shoot featuring various Hanukkah-inspired scenes. Zale, who is Jewish, then released one image on Facebook and Instagram on each of the eight nights of the holiday.

THE RESULTS

The photos were a hit among Zale’s followers, tripling average post likes and increasing comments and shares fourfold during their release period.

Credits:

• Art Directors: Shane Tepper, Hannah Zale
• Photographer: Shane Tepper