Who is this guy?


Hi. It's nice to meet you. I’m Shane, and my passion is telling stories—be they about brands, causes, institutions, or people.

The tools I use vary depending on what the project calls for. Sometimes a camera is involved. Other times it’s just my words. But at the end of the day, my goal is always the same: to connect with your audience in authentic, meaningful ways.

I've collaborated with B2C and B2B clients across a wide range of industries including finance, technology, entertainment, sports, fashion, hospitality, and food & beverage, as well as clients in higher education and the nonprofit sector.

I am available for freelance projects such as:

  • Campaign-level concepting & execution
  • Content strategy
  • Slogans and mission/value statements
  • Landing page copy
  • Product/UI copy
  • CPG copy
  • Email copy
  • Social media copy
  • White papers
  • Blog posts
  • Branded documentary-style video content
  • Product/service explainer videos
  • Case study and corporate training videos
  • Lifestyle photography
  • Portraits/headshots

    • Get in touch if you'd like to know more. Let's team up.

    Other things about me


    Professional experience:

    • Director of Content Marketing, IDVerse: 2023 - Present
    • Freelance Creative/Content/Branding, Retina Media: 2015 - Present
    • Senior Copywriter, Udacity: 2021 - 2023
    • Content/Copy Lead, Adentro (formerly Zenreach): 2020 - 2021
    • Senior Copywriter, SoFi: 2019 - 2020
    • Senior Copywriter, BBDO/Organic, Inc.: 2017 - 2019
    • Copywriter, CSE: 2016 - 2017
    • Founder & Creative Director, Just Peachy Pictures, LLC: 2011 - 2015
    • Camera Department, film industry: 2010 - 2016

    Education:

    • University of Pennsylvania, Bachelor of Arts in Creative Writing and American History, 2009

    Additional items: