THE ASK


In late 2018, Wells Fargo asked our agency to develop an interactive module for their 2019 brand campaign landing page. The client wanted to highlight the functions of Control Tower, a feature that permits account holders to monitor and manage their recurring credit card payments from a single, centralized online dashboard.

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THE EXECUTION


We pitched an animated data visualization tool featuring an anthropomorphic avocado (what else?) that allows users to see how much their recurring payments—for streaming services, gym memberships, meal kit services, and the like—are costing them over time. The bottom line? These subscriptions might not seem expensive individually, but they quickly add up—especially in the long run.

Credits:

  • Agency: Organic, Inc./BBDO
  • ECD: Mark Shewmaker
  • ACD: Jessica Summers
  • Art Directors: Kaleen Mayhew, Emily Felipe
  • Design: Amanda Pinero
  • Copywriters: Shane Tepper, Brittany Simons
 
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