Who is this guy?


Hi. It's nice to meet you. I'm Shane, and my passion is telling stories that resonate—whether they be about brands, causes, institutions, or people.

The tools I use continuously evolve with technology. I blend strategic storytelling with AI-enhanced workflows to deliver high-impact content that drives genuine connection. My upcoming book, Dwelling in a Place of Yes: The Surprising Psychology Behind Fear, Opportunity, and Smarter Choices, explores how strategic openness transforms both creativity and career paths.

I've collaborated with B2C and B2B clients across finance, technology, entertainment, sports, CPG, and other sectors. My experience spans from creative direction to content marketing leadership, most recently as Director of Content Marketing at IDVerse, which I helped guide to an acquisition by LexisNexis Risk Solutions in February 2025.

At the intersection of human creativity and technological innovation, I develop content that maintains the authentic human touch while leveraging AI to amplify effectiveness and efficiency, creating meaningful engagement with audiences in ways that weren't possible even a few years ago.

I am available for freelance projects such as:

  • Campaign-level concepting & execution
  • Content strategy
  • Slogans and mission/value statements
  • Landing page copy
  • Product/UI copy
  • CPG copy
  • Email copy
  • Social media copy
  • White papers
  • Blog posts
  • Branded documentary-style video content
  • Product/service explainer videos
  • Case study and corporate training videos
  • Lifestyle photography
  • Portraits/headshots

    • Get in touch if you'd like to know more. Let's team up.

    Other things about me


    Professional experience:

    • Freelance AI-Powered Creative/Content/Branding, Retina Media: 2015 - Present
    • Director of Content Marketing, IDVerse: 2023 - 2025 (acquired by LexisNexis Risk Solutions)
    • Senior Copywriter, Udacity: 2021 - 2023
    • Content/Copy Lead, Adentro (formerly Zenreach): 2020 - 2021
    • Senior Copywriter, SoFi: 2019 - 2020
    • Senior Copywriter, BBDO/Organic, Inc.: 2017 - 2019
    • Copywriter, CSE: 2016 - 2017
    • Founder & Creative Director, Just Peachy Pictures, LLC: 2011 - 2015
    • Camera Department, film industry: 2010 - 2016

    Education:

    • University of Pennsylvania, Bachelor of Arts in Creative Writing and American History, 2009

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